Marketing – it’s not a Kevin Costner Movie…
You know the one – build it and they will come. Marketing isn’t like that. You can’t just put out a couple of posts on your Facebook page about your latest amazing thing and everyone will sign [...]
Time to Ditch the Free Email Address
If you’ve been running a business using a Gmail or Hotmail email address then it really is time to get rid of that now. General consensus is that it doesn’t look as professional as a domain [...]
Big changes for email marketers
Google and Yahoo have announced new rules for bulk email senders effective February 2024, focusing on authentication, spam-rate control, and simplified unsubscription processes to combat spam and [...]
Unlocking Marketing Success: How and Why to Utilise Landing Pages
In today’s competitive digital landscape, businesses must embrace effective marketing strategies to thrive and achieve their goals. One powerful tool that can significantly impact marketing [...]
What’s in a name?
… that which we call a rose, by any other name would smell as sweet. (William Shakespeare just in case you weren’t sure.) Let’s talk about marketing though, rather than gardening. [...]
Brand New Products and Services
A couple of weeks ago Mailerlite unveiled their brand new platform and I dived right in there to get a good look around. There are differences, and improvements – it’s certainly [...]
How often should I email my list?
This question is increasing being raised as more people are once again seeing the value in email marketing. As a reminder the ROI (return on investment) is £42 for every £1 spent – there is huge [...]
